Online bookings are cheaper, faster and less prone to error than phone bookings. Doubling them is the fastest revenue lever most workshops have.
Where the link lives matters more than the widget
Google Business Profile CTA, Instagram bio, WhatsApp status, invoice PDF footer — put the link everywhere.
Fast Lane vs quote-only
Anything under 90 minutes and predictable belongs online. Everything else stays behind a call.
Reg lookup or die
Any booking form that asks make/model/fuel loses 40–60% of customers. DVLA reg lookup collapses six fields into one.
Frequently asked questions
- Should Saturday require a deposit?
- Yes — the risk is real and the customer accepts it if the reason is clear.
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